Radical Outcomes by Juliana Stancampiano

Author:Juliana Stancampiano
Language: eng
Format: epub, pdf
ISBN: 9781119524281
Publisher: Wiley
Published: 2019-01-30T00:00:00+00:00

Customer Experience Is a Thing

What does a customer experience mean? In a nutshell, it boils down to this:

The experience delivers value to customers.

It's easy to get value from the experience.

Customers feel good about their experience and come back repeatedly for it.

What we haven't seen – and why we are writing this book – is the question of how to create the experiences that help people achieve radical outcomes, and what good actually looks like when it comes to that nitpicky fact that people are humans, living in a complex, digital world.

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